PHOTO: (click on photo to enlarge) magazine cover of the official program for the 1957 Rose Bowl football game between the University of Iowa and Oregon State College (the former name of Oregon State University and the Oregon Agricultural College). The 50 cent cover price in 1957 is equivalent to $4.03 in 2011 inflation adjusted dollars (Source: Consumer Price Index CPI Inflation Calculator at the U.S. Bureau of Labor Statistics). This pristine copy was found in a used bookstore near OSU in Corvallis, Oregon a few years ago, which suggests it had been cherished and kept in a private collection by somebody for decades before it was then resold. By the 1970s, the OSU Beaver football team was struggling to win any football game and the idea of playing in a prestigious bowl game had become only a distant memory.
PHOTO: (click on photo to enlarge) Full page color ad for a 1957 Cadillac inside the back cover of the 1957 official program for the Oregon State vs. Iowa 1957 Rose Bowl football game. Today, automobiles are often taken for granted, but in the 1950s automobile technology and styling was still rapidly evolving and so each new model year for automobiles was greeted with as much excitement as the latest Apple iPad product introduction generates today.
